With a Device Tree, the kernel will automatically search for and load modules that support the indicated enabled devices. As a result, by creating an appropriate DT overlay for a device you save users of the device from having to edit /etc/modules; all of the configuration goes in config.txt, and in the case of a HAT, even that step is unnecessary. Note, however, that layered modules such as
i2c-devstill need to be loaded explicitly.
So add the line i2c-dev to file /etc/modules and reboot.