Apple TV wont power on after update

Today I turned on my TV and saw a notice from OSMC that a restart is needed for the updates. I issued a shutdown from the menu and when it was ready I unplugged its power. Now when I replug it it wont power on. I cant hear any noise coming from it, no lights are blinking, nothing. Tried different power outlet, different power cord, nothing helps. Is there anything else I can try or is it dead?